Gravity Sports Group has announced the appointment of
Riaan Neveling as the company’s new Director of Sales and Marketing, effective July 2026. In his new role, Riaan will oversee the global marketing and sales strategy for the group’s internationally recognized brands, including O’NEAL, ONE Industries, and KINI Red Bull.
With a career spanning professional racing, premium automotive experiences, international brand leadership, and global motorcycle marketing, Riaan brings extensive industry expertise and strategic vision to the Gravity Sports Group leadership team.
Riaan joins Gravity Sports Group following a highly successful tenure at KTM AG in Mattighofen, Austria, where he most recently served as Head of KTM AG Global Marketing, leading an 23-member international team responsible for worldwide brand and product initiatives for KTM, Husqvarna Motorcycles, GASGAS, WP Suspension, Motorsports communication and overseeing the licensing and trademark for the KTM AG group.
Earlier in his KTM journey, Riaan played a pivotal role in strengthening the company’s presence across South Africa and Sub-Saharan Africa, where he elevated regional communication strategies, dealer development, and experiential marketing initiatives, spearheading major projects, including the KTM 790 ADVENTURE Range media launch in Morocco and the KTM ADVENTURE RALLY in South Africa, which became the largest KTM ADVENTURE RALLY globally with over 320 paying participants.
Before entering the motorcycle industry full-time, Riaan built a strong foundation in brand activation and technical training at Audi Driving Experience, where he specialized in premium customer experiences, advanced driver training, VIP activations, media launches, and specialized vehicle programs, going on to establish his own consultancy.
Working with globally respected automotive brands, including Ferrari, Mercedes-Benz, Jaguar Land Rover, and BMW, he took his work extensively across Africa, Europe, and Asia, where he delivered high-level sales and product training programs, activations, and technical education initiatives.
Beyond his professional achievements, Riaan’s roots remain deeply embedded in motorsport. Beginning his racing career in motocross at the age of eight, he competed successfully across regional and national championships before earning an opportunity to test with Husqvarna Factory Racing team in Italy. After injuries interrupted his motocross career, he transitioned into Supermoto racing, where he secured multiple championship titles and represented South Africa internationally. He later competed in national superbike racing and earned a KTM ride in the BOTTS Championship aboard the KTM RC8 R TRACK.
However, Riaan’s influence extended beyond product and brand marketing, helping shape some of the region’s most inspirational motorsport stories. Riaan was instrumental in supporting Joey Evans’ journey to completing in the 2017 Dakar Rally, leading fundraising efforts, media exposure, and campaign strategy around the athlete’s remarkable story. He also played a significant role in assisting Ross Branch during the early stages of his World Rally Championship and Dakar Rally career by helping to secure sponsorships, build race support structures, and raise awareness of the Botswana rider’s potential.
Now stepping into a new chapter with Gravity Sports Group, Riaan says the opportunity represents an exciting continuation of his lifelong passion for racing, athletes, and action sports culture.
“I’ve always believed that strong brands are built through authentic passion, meaningful relationships, and unforgettable experiences,” says Riaan. “Joining Gravity Sports Group presents an incredible opportunity to help shape the future of some of the most iconic brands in motocross and action sports.”
With his combination of racing pedigree, technical understanding, strategic marketing leadership, and international business experience, Riaan is set to play a key role in driving the continued global growth and evolution of Gravity Sports Group and its brands.